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The Zero-Budget Game Marketing Manual
Brand, PR and Community strategies on a shoestring.
So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists :(
Your problem is one shared with almost every indie developer out there: a lack of awareness.
How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game?
How do you sell more copies of your game without having to spend money yourself?
This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience, with expert advice from industry veterans and game journalists, including Hannah Flynn (Failbetter Games), Thomas Reisenegger (Future Friends Games), Wesley Yin-Poole (Eurogamer), and Gav Murphy (RKG) amongst others.
HOW TO POSITION YOUR GAME FOR MARKET
The core principles of digital marketing explained - from market positioning and competitive analysis, to campaign roadmaps and the brand assets you’ll need to bring them to life.
HOW TO BUILD YOUR STUDIO CHANNELS
Strategies to effectively build your social media channels so you can own and communicate with a community of your own.
HOW TO APPROACH THE GAMES MEDIA
How to craft an angle that is attractive to press, write and send press releases, secure coverage, and get your game played by influencers and streamers.
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Additional resources included:
+ Brand plan template (.ppt)
+ Roadmap / Campaign Beat Sheet template (.xlsx)
+ Example press release + template (.docx)
+ Press kit template
“Whether you’re preparing your first indie release, or already have a few under your belt, this book will help ensure you reach an audience”
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